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What is the future of sports shoes?

Feb 18, 2019
Discount Football Boots.jpgAfter more than 30 years of extensive and rapid development, China's footwear industry has accumulated a lot of contradictions, the export-oriented footwear industry, facing the shrinking of the international market, coupled with anti-dumping and other trade protection measures from major market countries. The downward pressure on Chinese sports shoes is relatively large. At the same time as the emergence of large-scale enterprises, a number of small enterprises have closed down.


As early as a few years ago, due to rising labor costs, raw materials and exchange rate fluctuations, many shoe companies shifted their production bases to Southeast Asia. The China-ASEAN Free Trade Area has been fully launched, and the footwear industry in Vietnam, India and Pakistan has developed rapidly. From January to November 2010, the output value of Vietnamese sports shoes increased by 20.2% year-on-year. The output value of leather shoes enterprises above designated size increased by 23.4% year-on-year, posing a great potential threat to the Chinese sports shoes and footwear industry.


The strength of Chinese sports shoe companies is still very strong. After nearly 20 years of development, China's footwear industry has established a complete upstream and downstream industrial chain with the advantages of high-quality investment environment and labor resources, forming an industrial cluster of various footwear production, and establishing perfect footwear products and shoes. Materials market and footwear research and development center and information center.


Although China's sports shoes and footwear industry is now facing the impact of domestic policy factors and rising labor costs, as well as competition from low-end footwear in India, Brazil, Vietnam, Indonesia and other countries, Italy, Spain, Portugal, etc. National competition, but the comprehensive competitive advantage of China's sports shoes and footwear industry is still difficult to match in other countries.