Casual shoes are increasingly becoming an important component of the casual lifestyle. With the increasingly clear leisure winds, more and more shoe companies can't wait to flock to this land of wealth. Everyone is expecting their dreams to be realized, but the reality will always use a series of problems to make us understand that there is always a gap that is difficult to overcome between dreams and reality. The way of thinking creates different actions, and different actions create different fates. On the road of brand, everyone faces different situations. Under the test of time, some brands are getting stronger and stronger, while others are getting weaker. How to stand in an invincible position in the fierce market competition has become an urgent task for many enterprises to answer. There is no bright light to guide the future. All we can do is remind everyone, suspend our footsteps, check our equipment carefully, and see what is falling in a hurry.
At the beginning of the opening of the casual shoes market, some casual shoe enterprises, in order to quickly seize the market opportunities, did not make their own advantages and disadvantages, market conditions, channel expansion model analysis, eager to spread a large number of nets, a large number of distribution, no focus on the entire line If you attack, you will not form your own characteristics. In the end, the inventory backlog will inevitably be inevitable. In addition, the positioning of the brand is uncertain, the channel support is not tight, and the product line is arbitrarily extended, which cannot give consumers clear and stable awareness. These have made the brand face the dilemma of being eliminated by the market.
Although the initial development of the casual shoes brand is under the banner of the leisure revolution, the capture of technology and leisure trends cannot quickly keep pace with the market. The product design is mediocre, the technology content is not high, and it can't form its own style and personality in a short time. It is difficult to have a competitive advantage in the middle and high-end market. In addition, the design process is weak, the products are too single and old-fashioned, and the age is the basis of the market segment, rather than the systematic overall planning and division, it does not have high market competitiveness. If the roots are not deep, then the leaves are not strong. Without high-quality products, without a unique brand positioning, it is difficult to form a solid market foundation, and consumer appreciation and affirmation are even more difficult to talk about.